RR Donnelley

Brand Extension / Marketing Collateral Development

Corporate Collateral
3D Pop-up Print Ad
Print Ad
Client Giveaway
Corporate Collateral

Project description: 
Print ad campaign and brand collateral development.

Campaign brief (Ad):
Create a print ad promoting a patented way of producing 3D 'pop-ups' in a pyramid shape in magazines for advertising purposes for publication in Europe. Headline reads - '3D pop-up ads by RR Donnelley are guaranteed
to generate a buzzzzzz...

Results: 
Over 70% increase reported in customer awareness of the
new product offering.

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