Project description:
Notional ad campaign, new website.
Design brief:
To develop and drive the re-branding initiative for JAIN USA - a subdivision of JAIN Irrigation based in India. Our main task was to re-fashion the popular notion that JAIN was a 'foreign' company when in fact more than 80% of their products are made in the USA.
Results:
Client reported a significant improvement with customer awareness and attitudes towards the company.